The advancement and maturity of the business of electronic processes spawned a number of new business models, e-commerce services on behalf of operators is one of them. Shanghai long distance moving global to do the most successful in this business, GSI Commerce, USA (hereinafter referred to as GSI). Since 1999, GSI has accumulated 500 U.S. B2C customers to provide services in the U.S. Top500 B2C 70 GSI customers. 2010 GSI revenues of $ 1.4 billion. The company has just the beginning of the year by eBay for $ 2.4 billion acquisition to become one of the largest trading to date global e-commerce technology provider acquisition wave.
store
So far, the whole world supplier boat has more than 200 brands from supermarkets to overseas marketing as the core, including the analysis of the pre-overseas markets, the mid-site server set up overseas integrated marketing late logistics and warehousing, including all-inclusive service. Its customers include traditional brands where customers, wheat bags, Li Ning, B2B, B2C, and yet “electric shock”. The beginning of the on-line, the whole world supplier boat IDG amounted to $ 40 million investment, According to industry veterans, this is a new electric provider model favored by the IDG was missed Alibaba.
This reflection on October 18, 2011 almost constitute a logical starting point of the later universally supplier boat business: long distance moving companies only in the “store” rather than “big box” from a passive waiting for become proactive and multi-channel integrated marketing to attract the buyers attention, presents a more detailed product information. Universally providers boat vice president of marketing a single bright in this way bring the inquiry referred to as “point directly to the Inquiry, he believes this one-on-one direct communication and tracking services will attract more value-sensitive buyers . As a result, the quality of the inquiry and conversion rates will improve the profit margins of the brands will also be released.
for domestic brands to do foreign trade electricity providers had three options: The first way is self-built system, their own to get through the channel between foreign buyers or end consumers. This means that a team of at least 500 people and the huge investment of hundreds of millions of funds, and the strange habits of users, payment platform, the exchange rate settlement, legal and financial threshold brought incalculable risk. traditional foreign trade electricity supplier can provide
universally founder of Shang Zhou Zhou Ning found in supermarkets “pavement”, although the communication of information, not the problem is resolved, but living in the information flood. The buyers usually take the exercise group disk group, the brand can only sit back and wait, or in a group bid to undercut competitors prices to attract buyers. And because of similar products module can not provide the details of more differentiated products, the buyer often will choose to profit margins to the lowest level brands. Even if the deal, the buyer sticky out of the question, the brand will be difficult to balance profits and quality sacrificed quality.
universal provider boat as a foreign trade power commercial ISP, emboldened, I Yang, vice president of sales, due to its “from the athletes to the coaches,” the experience. 2005-2010, universally providers boat Jiangsu Elcoteq, parent company has in operation an eBay store and more than 20 foreign trade B2C website, the main business game virtual products, glasses and other goods. Order from looking for vendors to self-built website and overseas marketing, logistics and delivery into the hands of the end consumer, every step of the accumulation of the several times of trial and error experience, and ultimately the successful operation of GlassesShop.com foreign trade B2C websites.
The second way is with the traditional foreign trade electronic business platform. This road is usually more suitable for small and medium-sized brands or electricity supplier of traditional brand business development early. The third way is to trade electricity supplier ISP cooperation. Brands to focus on product design and manufacturing aspects of the service provider to provide building sites, collection of front-end multimedia marketing, back-end IT information processing, as well as warehousing and other logistics information flow, capital flow and logistics of train services. The comparative advantage of this approach is that the higher accuracy of the Service with less inputs.
In a sense, the GSI has successfully represented the awakening of a traditional brand, but also represents the electric supplier service providers to find a vast room for growth in the cracks of the huge system of the eBay traditional electronic business platform. Early last year, the birth of the power of local foreign trade suppliers ISP universally providers boat is based on the judgment: As brands recognize the maturity and power usiness development, Alibaba traditional foreign trade electronic business platform mainly to solve the flow of information The model has been unable to meet the needs of all brands. The face value of realizable bottleneck, many brands have a strong interest in overseas markets began from the “Ali ecosystem, the higher demands of external electric provider services: personalized custom, one all-inclusive, the highest value-added the “smile curve” at both ends – product design and marketing control in hand. The universally providers boat so should “need” for us.

However, to implement, Wang Jun, only to find that the situation is not so simple. If the glasses on the current mainstream e-commerce website and wait for overseas buyers to patronize the need to go through multiple intermediaries such as distributors, wholesalers and retailers, they finally reached the hands of overseas customers. Each layer of intermediaries, the glasses were fare layer, and ultimately to Wang Jun, the glasses manufacturers to get the hands of profit in fact very small.
after 2008, the bankruptcy Xu Wangxing their own sales channels from the entity of the Huaqiang North shop onto a franchised electronic products in the domestic foreign trade e-commerce website FocalPrice. Soon Xu Wangxing the factory came to life, more than a year annual income climbed to 20 million yuan. From the purchase of foreign trade B2C websites have accounted for about 50% of the of Xu Wangxing total sales, of a FocalPrice accounted for 20%.
there is no way to Wang Jun, to find a few English good chat on MSN, and consumers in the United States, the excellent optical quality of the Wang Jun has won the trust of more and more American customers. “Some people have become friends.” Wang Jun said.

looking for export

Therefore, the entire foreign trade B2C industry was described as” focusing instead on making money “industry, because high profits and low barriers to entry, so a lot of first into this industry, foreign manufacturers are extremely low-key, the reporter had to be painstakingly interview Wang Jun.
this foreign form of marketing can be summarized as “grassroots marketing”. The drawbacks of the “grassroots marketing” is the supplier must assume a single product high cost of transportation and logistics management costs. In the current logistics system, one from the glasses origin Danyang shipped to the United States, California cost of about 100 yuan, and time is as long as a week. “The cost of logistics is our biggest cost.” Wang Jun said. And B2C transactions, the export volume will be less than before the financial crisis of the B2B model.
new foreign trade B2C model means that the image of Chinese products is through a myriad of inexpensive products into the minds of consumers in Europe and America. “In the past each export may pull a few glasses of the largest container in the past, but only one or two agents in the United States corresponds to the consumers in the United States wearing our glasses, but they may not know we do wear glasses. “Wang Jun said.
In fact, before many foreign trade B2C websites on-line B2B Ali Baba, Dunhuang network experienced a full swing of development, but did not completely open up the barriers between the made in China and overseas markets.
foreign trade, “Blue Ocean”
2009, in universally boat to help, a domain name www.glassesshop.com English B2C website on line. Rely on this website, Wang Jun factory glasses can be directly facing the ordinary consumers of Europe and the United States. Past two years, this site become the focus of the work of the Wang Jun, he run around all day in Shenzhen, Wenzhou and Danyang, for trans-regional rationing. Our glasses not only sold to the United States also sold to Europe, and now is working to develop the African market and South America markets. “To have four glasses factory boss Yu Yong (a pseudonym), told reporters in Danyang City. So far the site has reached annual sales of $ 2,000,000, Wang Jun and Yu Yong, enterprises also spent the winter of the 2008 China manufacturing industry.
accumulated a certain amount of customers, Wang intends to put his glasses on online sales, and then through the MSN like chat tools to tell their customers how to buy online. Thus, Wang spent a few thousand dollars a local one site company to do an e-commerce website operations a few months later, Wang Jun, the feeling is not satisfied. “Although there has been a place of a good show, but few people know that our website, and old customers before the purchase of glasses are!” Wang recalled. E-commerce site is just a simple platform for B2C trade “to the glasses to find more consumers is not a simple and beautiful website that can be solved, the key export issues.” Wang Jun said. October 21, 2011

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Tang Zheng Hui, general manager of 100 News Huang Ting CEO before recruitment network
pay Army chapter vice president through the world
Yang Yuanyuan TANG Jianjun, general manager of the Chief Operating Officer Jushi
Xu Fusheng Holford Xin, Chairman of the wines online
AEPL
Huangyao Long, founder of the clothing store
Peida Hong, general manager of the IS-ME
Yu Tao, general manager of Enron International Group, an array of fashion monopoly
Jansson Director of Operations taste Shopping Network
Hsiu Chuang Directors long purchase shoes Network
Zhu Jian site person in charge of weaving life
Chen Yuhang founder, calorie
He Zheng, general manager of the packet networks
Peng Yong, COO JOCKEY underwear China
forest Wei, CEO Yi Chong flash show of Technology
Xie Jun, CEO Media
Zhou Jie, founder of Simple Network
Hang Min, vice president of the new seven-day electrical direct network
Ma Jia CEO search cool package bag
Qian Yong, general manager of operations centers Mobile Commerce Street,,
Hu Chenrong Belle, vice president of Amoy show
Xu Huawei CEO Yuichi good
Ye Haifeng CEO wheat bags
m then CEO shop
Huang Ke CEO Li Ning sports mall
Lu Guorong, vice president of Morning Star will be anxious to
An Xiaojing, senior vice president of Emar
C2C site electricity supplier guy:
Hui, general manager of cattle eggs
Bear Chan military Manager Jagged military line
Shaw is still slightly CEO small perfume
Eddy Chan, senior president of Asia Pacific FEDEX
the Ge Yongchang CEO rebates network
weeks Houde CEO fast
the XU group CEO of justyle
Peng Liang, vice president of the century electrical network
Qin Yu, general manager of Wise through the school network
the
Xu Peijia CEO, general manager of Anhui Province, Xu Bin, general manager of China
Lolli built-, Guo Weiguang CEO a product Auspicious Tea
buy Network to live nest net
Zhang, founder of women according to Lei
Lin Xiaoyi vice president of cattle supplier network
CEO test
Zeng Zhimin the CEO Aipulinsi jewelry line
Jinjun, Managing Director Insurance Corporation Network
An Xiaojing, senior vice president Wang Dexiang CEO, the the Emar
Wang Yin-Long, general manager of gold Baidu
machine network
Zhang Xinru CEO reliable businessman
Wu multiply peak
Zhang Yalin branch the manager Holford Xin wines online
ancient canteen to Li Gang, general manager of Ping, general manager of the T400 fashion jewelry
Jing Liu gift, founder of home
CEO of Avon 552SHOP
CEO of Hong Qinghua CEO donkey mother
Zou Yuanming CEO of D1 excellent still net
Guo Feng Kelan diamond
I predicted the next five years is five years, China B2C e-commerce blowout, is also contending crowded era, the Chinese e-commerce gradually clear pattern of five years; the next 10 years will be 10 years of rapid development of Chinese e-commerce.
WANG Xu, general manager of mainstream men
Wu Zhixiang CEO with the way network
Hong Qinghua CEO donkey mother
even Bin Wei, CEO of four OO store
Huang Liang, CEO of 1981 a new beginning
Lee, founder of the famous Ho, Lixia Liu high, sell
CEO MEGA wall stickers
Wang Juntao CEO of 6688
, Huxing Min, vice president of China new egg
Li Yun Feng, founder of nine square < br /> Research Institute, Tsinghua University, Wu multiplication of Dr. Cui Peng, Chief Operating Officer of the blue network
accounted trillion management chairman Gifts
Chu Ji, CEO, Fun Mai network
Yu Wenhui Chief Investment Officer Li Ning, general manager of the house, day extension of the holding
Yang Yuanyuan Chief Operating Officer the Jushi network
of the network
coated the Rongbiao CEO Amoy shoes Network General Manager of Yulong Hong Beini wholesale
Wangyin Ping, general manager of Zou Yuanming CEO of D1 excellent still net cheap 100 supermarkets
Xiao Lihua Special Assistant to the President special step
Wang Chen, general manager of flowers Street
Chenzong Rong, general manager of the elegant birds
Tao Qu Zhi Yuan Lan, vice president Miao
Meihe Bin, general manager of the first machine network
Chen Huawei general manager 58E purchase network
co-founder EFORCE Digital shops
electricity suppliers related industries Gangster:
the Liushi Hao, vice president of Diamond bird
He Xianchen founder of a paper bag Superman
Liu Lei, chairman of Hing long letter
Lei Yang CEO only Iraqi
Ma Tianyun president 99click < br />
, Zhang Cheng, founder of 7nv.com
Anhui Normal Emar Shanghai Representative Emar, Wang-chun, director of Tsinghua University RIIT
Jiangde president of Morgan Stanley International
Yong Wang Juntao CEO of 6688, the CEO of private tailor
Chen Qian, general manager of network wheat
Xiao-Yu Chen CEO activity of the CEO of
Yinjian Song Love pushed open the door
cases Peng, general manager of bono, tailor
Jinhui CEO Run America
Gang Cargo Division General Manager Ali Baba
Xuzhi Miao, chairman of Shanghai Man Road
Qiang CEO of richfuns
Xiao Xiao CEO wide purchase network
Jiang Feng, Biao partner network wheat, Huang Shaocong CEO mutual music
the Zhijie senior operator grade discount network
Tang Yang CEO dog network
Yang Yihua CEO Eagle Rock Outdoor
, chairman of the cover
Wu Zhonggang chairman Li Mingyuan, general manager of the insurance information
the Yi cases Group Supervisors fclub The poly is still
Cui Lin, general manager of electric provider businesses Tea rushed to < br /> Shijun Min Yun Cheng, General Manager of Maternal and Child
Xing Jun, deputy general manager of race. my network
Cuiren Fu, general manager of China Real Estate Portal
Chang, general manager of E network
Fansong Lin, general manager of Love Teeth
Chen Qi Jiwen Hong CEO serves network CEO beans home shop
Yulong, general manager of Hong Beini wholesale
Huang Ting CEO one hundred only recruitment network
Kwan CEO quick money
Wu Lianhua chairman Yinfeng investment
Wei, general manager of Grimoire
Rui, deputy general manager Chen Mingyu, general manager of drilling a lot of diamonds net
1981 Deputy General Manager of Mount, new start
Hu Ruishun general manager asked school
Ren Yanqiu international
Anthony Chow, president of the New Egg
Wang Yu, general manager of the HNA air shopping network
general manager of Du Hongsheng work together to the Jinqiao
Wu Xin CEO a good place for [Genuine old
, Cai Hua, CEO really network
Bo CEO music playing family creativity mall
Li Yan Wei, vice president of a network the
Vandenberg The Chinese president TNT
Xie Fu Ning CEO Olympic Shop
Jianjun president vacation
Zhu Jie, general manager EFORCE world
Liuxu Long, general manager of Landmark, a full-time < br />
Weiguo Sheng. Founder, Yang Jie, general manager Chen Zongrong elegant birds
Liu, the /> Kincaid, general manager of Australia Kay wool /
the Lin Wenqin vice president of marketing, the Director SuperBuy Shop No. 1,
Yu Tao, general manager of Enron International Group, Wang Weidong, president lemon green tea
the package nuomin partner beautiful 100
Liguan Chen, deputy general manager courier flying fox < br /> the the Liushi Hao, vice president of Diamond bird
This article has collected in the field of domestic e-commerce B2C.C2C. electricity providers in the service industry CEO, president-level characters, to pay tribute to the elites of these e-commerce industry to the These efforts for the development of Chinese e-commerce bigwigs to learn!
Yu Xiaohui, general manager of Zhuozhi Gong Division
Ni where partner eCapital investment
Zhu Yongqing, general manager of global decoration net
Chen Hongrui, general manager of The thirty-nine Mall
Mayu Dong Sheng Song, General Manager Coffee center
Wang Xu, general manager of mainstream men
HE Yu Kun, president assistant lemon green tea
Chen Ji CEO beloved glasses
Jiang Hujun chairman beneficial body –
Wang Fangwei e-commerce manager Sautet series
Jin Song of the the Ya
Yao CEO of love, vice president of inspiration venture
Zhangfeng ceo language with China Promotion Center
Yong-Feng Li marketing manager at Belle Pearl
in just the chairman Shop
Zhang Huijuan founder decoration housekeeper
Li Yang, founder of the Red children
Guo Weiguang CEO Product
Huang Fei, CEO of international mobile phone
Yan real general manager 365sleep
Zuo-Jun, deputy general manager Liu Hongbing, general manager of the Jiuzhou large pharmacy
musician easy
Zhou CEO interest in playing the network
e-commerce all the chiefs of the eight-word Tips
Lifeng Jiang vice president of drilling a lot of diamonds net
Tin according to Wen, deputy general manager of the Mbox popular jewelry
Lee Chi-fung CEO style Malibu Museum
Gang Cargo Division General Manager of Alibaba
Secretary Meng Jiao founder of Shanghai dragon
Yan Xiang, founder of fashion e share net of the house
Jiang Xiongxin interest, general manager of the people livelihood in the Paris Friends of the
Zheng Zefeng CEO post set
Lim Kwong CEO
Wang was CEO ceremony house
Qin Gang 39 co-president of the health network
Feng laugh Director of Operations (V) Universal sell easy
Yan Yang CEO diffuse Road
Shi Yan, general manager of MBox music box jewelry network
Jiangde president of Morgan Stanley International
thinking practice founder shrimp net
Lv Pengliang CEO of the 4007 Hotel Union
the Tao Jiaxin CEO excellent fashion shopping network
Xu Jingtian founder Purcell net
Housing Zhiqiang e-commerce director TVMall
Lim CEO Yi Chong Technology
Meng Meng, founder of Site Rui sports shops
He Zhihui electricity providers, general manager of Mi CEO
Liu Gao of the /> the Wang Fangwei e-commerce manager Su Tiya
Huang Zheng, CEO Europe cool
Liu Wenliang CEO billion Bai shopping MEGA wall stickers
completion of the spring ring ceo Lotus leather station
Zhangfeng ceo U.S. language with China Promotion Center
Feng laugh Director of Operations (V) Universal to sell
Qi Yue, president, easy network
Chen Wenbiao, vice president of Star Masters home Yi Station < br /> Jiangxiong Xin, general manager of information management, people livelihood e purchase
Peizhong Han Deputy General Manager of Austrian Motion Sports City
Yan exhibition vice president Yi To
Panhui Zhong, general manager of Diamond Life
of
Qike Lin, general manager of the E, Zhang Yi, general manager of home network
Cui Lin, general manager of electric provider businesses Tea rushed
Ni where partner eCapital Investment ailijia
Mayu Dong Sheng Song, general manager of CEO of coffee center
Huang Yunjiang CEO pure golf
Chen Hongchun you products
Bing the CEO Windygirl Chinese network
Jianxin Director of Operations (V) Xi n Minsheng Group Co., Ltd.
Zhijie Tang Zhong CEO of carrier-grade discount network
love lottery
Alex Fung, chairman of excellent-mail network
Zhang Jian, founder of the blue and white World Network
Deposited vice president of excellent products electrical network
Dan, founder of thousands of school net
Qin Wei, CEO, Gao Xiang executive director of the Jushi network
Wang Helong deputy general manager of The Chi-share net
Deng Xiaoxia electricity supplier manager the Yanhuang health
51 outdoor network
Zhao Xueqin CFO rice system
Song Xiaolin, president of Shanghai Federation of network operators
Wu Lianhua chairman Yinfeng investment
Xu Bin, general manager of Anhui buy
Xu Huawei CEO Yuichi CHEN Tian-ming yield
CEO March time living museum
hair
Huang Fei, Nanjing Elcoteq, president, CEO International Mobile Phone
Zhang Zuo Army Deputy General Manager of Jiuzhou pharmacy Drainage as CEO of Netconcepts China
Chen Di general manager, deputy general manager in accordance with on Valance underwear flagship store
Linyi Jie CEO of MMbuy
Zhang Miao Assistant to the President of Dunhuang network
Zhenchun Li www.hollycrm.com < br /> Lee Chi-fung CEO style Malibu Museum
left Ling Ye partner of Matrix Partners
Jiang Feng, chairman of the cover
Shao-Hua Liu, founder of the fall of
Shikai Wen CEO two Ah Peng Huang CEO, the
the Zhucheng Hui, founder tea moon cake, network
the Zang force CEO rice Unification
Jinjun the Managing Director Insurance Corporation
Chill CEO left bank of the woman
Shakespeare!
wheat bags, vice president of the Lin Xuan electricity providers, general manager of China Telecom Points Mall
Hua, founder of Allah cool
side rain
Pei Dapeng VP shopex
Chen know of a CEO in line CEO superior network
Bo CEO music playing family creativity mall
Qin Wei, CEO 51 outdoor network
Luo Xixi stroll
Tong Wen Ji, founder of Di Le < br /> Zhao Jian, general manager of The RMT
Shu slightly, Hui-Fang Huang, vice president of Aisha hardware network
Zhaoyu Hao, the Deputy Masamasuo
vice president of Beijing Jagged military line
Zhang Tong Greater China vice completion of the spring ring, president of Epsilon International
thinking practice founder shrimp, the ceo the lotus leather terminus
Bao Jie development manager of ICBC
the Pengfei CEO long Sports
Huang Xiaosheng Kids
of the CEO on the 8th Bear, Xiaojun CEO, East Yi tea
Linyi Jie CEO of MMbuy
Joint of CEO quality rice network
Wu Ying, vice president of IDG capital
Liu Yang Assistant the president vancl

http://www.keyunqi.com/ free
of the information network for the brand, companies can do the champion of niche markets, focusing on market segmentation and positioning.
hair from any
Elcoteq is committed to helping Chinese traditional companies to do overseas marketing the universally providers boat is also proposed for the overseas development of the traditional enterprise strategy, the book in-depth exposition of our. Economic crisis since 2008 the Chinese manufacturing industry is facing more difficult to control the situation, China manufacturing exports to domestic sales, or build its own brand overseas to become a dilemma of choice. But the real problem lies in the domestic export sector is facing what kind of difficulties, as well as overseas development should follow what the trail to solve these two problems, to make a choice rice drainage. Book by analyzing the current economic situation, the excavation of the internal market under the new economic situation, the traditional nature of marketing, brand marketing, supply chain, the three main line as a whole, described the global brand in the digital marketing and traditional marketing integration, and strive for the traditional manufacturing industry to find a new blue ocean strategy, to avoid overly fierce competition to provide a theoretical reference.
later stabilized, SEO is essential, with some of the EDM, Union, socialization is a good choice.
similar to the traditional marketing, product, positioning these things are still the core business three elements of information flow, capital flow, logistics still runs through the e-commerce at the technical level but information rheological more smooth. Understand that, in the face of e-commerce marketing, drawing on traditional and mature marketing free information can be.
We know that Mr. Stan Shih smile curve, while the Chinese foreign trade enterprises is still in the bottom of the smile curve, the development of front-end and back-end marketing, most of the profits are other aspects of the business taken away. This obviously is not conducive to long-term healthy development of, let alone the risk resilience.
marketing electricity provider
Hangzhou seo Peas: e-commerce from its emergence maintained rapid development momentum, traditional, emerging companies recognize the advantages of the Internet and the future development trend, have joined, but how to promote, how to market themselves, they feel at a loss, you are they any good?
universal provider boat listed on the widely recognized by professionals in the industry, initially met with some resistance many traditional businesses for e-commerce channels, not enough understanding of the recognition is not high, so even the best service in front of them are depreciation. Faced with this situation in the industry, we have adjusted the way of promotion of the traditional enterprise, through books, periodicals, etc., described, and slowly they are familiar with the language and way to eliminate obstacles to
Peas: The new book, “The overseas marketing success: network operators Road” published in April this year, is currently being added in the printing sales by the electricity providers and grass-roots like the book mainly on what?
Peas: any Hello, welcome guest admin5 network, the first to say hello and introduce their own.
hair from either: Jiangsu Elcoteq started in private label products, and today has five years of foreign trade e-commerce and retail experience. In 2010, IDG capital injection, the use of the funds raised to the input of the technical team and sales team. Company technology research and development, and implementation is headquartered in Nanjing, marketing headquarters is located in Shanghai, Guangzhou, Shenzhen, Hangzhou, Ningbo, Wenzhou, Jinhua, Wuxi, Changzhou, Nantong, Zhenjiang, a marketing center, the United States with overseas strategic research headquarters . Elcoteq has more than 400 service workers, setting the market, sales, project management, technology research and development, project implementation, project operations, customer service department, and has offices in China Shanghai, Shenzhen and other cities and other regions and contact staff. Brought together a large number of outstanding network technology research and development and implementation, and network to promote the elite, TEM8 customer service personnel to provide customers with a variety of professional services required for overseas promotion. The newly established front-end marketing to attract a large number of talents from Google, Microsoft, Apple, Procter

1, and constantly try various means of promotion, learning network marketing techniques. (AdWords / SEO / Affiliate / Email / …)
, Summary:
three,
a full range of efficient pre-operational, to find the best network marketing mix. (Monitoring of advertising channels, rate of return on investment ROI)
2, focus on the Internet, word of mouth marketing. (Soft high-quality text, Facebook, / YouTube / Twitter / Blog / …)
deep secret agents, good depth of customer relationship maintenance, GlassesShop service team is divided into customer service calls and e-mail three parts by the gold valuable. Ma Chi Yuan and Liu Jingyue are responsible for. steps
GlassesShop rely on the SEO team for the success of network operators, long-term strategy in SEO, through rational planning, with a dedicated team, build a lot of resources, comb optimization process was excellent and the effects of low the cost of marketing a competitive advantage.
FaceBook and marketing case: Toll – Booth, harness shop
GlassesShop website development first rigorous data planning, shopping-oriented planning and functions of process planning, which has established a strong foundation behind the flexible site development. The Nanjing Elcoteq development team led by Wang Lin On this basis, a high level of UI design and program development, the ultimate success of a GlassesShop.com website.
GlassesShop in the network marketing strive best to compensate for the lack of advertising in the foreign line, constantly trying to search marketing, affiliate marketing, email marketing, word of mouth marketing in various ways, and accumulated experience in the promotion.
GlassesShop in order to improve customer viscosity and the repeat purchase rate, permission-based email marketing subscriptions. Through detailed customer segmentation for different customers, a personalized e-mail marketing content. Repeat purchase rate has reached more than 15%.
GlassesShop in Nanjing established a call center, online customer service and order processing team to provide 24 hours of English support, which greatly improved the quality of customer service, return resolved through the logistics point of New York and London. In addition, GlassesShop constantly held various promotional activities to improve the customer desire to purchase, increase the volume of business. Zhou Ning, Chairman and CEO of
Nanjing Elcoteq strategic resources and the rapid integration of the partners in the normal operation of the project. Especially in network marketing for marketing cooperation, the rapid expansion of the scale.
more Shopsimple Tao, following the ultra-exciting
1, in cooperation with the international well-known network marketing company, access to upgrade again. (Each type of network marketing tool has room for improvement)
1, concerned about the foreign markets looking for business opportunities. (Market capacity, price, profit, origin, development trends)
GlassesShop brand was founded, it has always focused on the integration of domestic and overseas markets, the advantages of the optical industry base in China Danyang products and services to overseas. Glasses direct online retail with a degree, let the whole world, the pursuit of excellence in quality and attentive service, and enjoy high-quality “GlassesShop optical products at affordable prices. GlassesShop in the professional quality of the glasses, the retail sector as well as caring and thoughtful service to consumers and suppliers, has won the unanimous recognition and praise from customers at home and abroad.
3, to create first-class supply chain and overseas logistics system. (Supply chain optimization and logistics localization)
GlassesShop focus groping in the pre-promotion, through the refinement of the detection and analysis to examine the effect of different advertising channels, been groping to find a best combination of promotion this combination can continue to invest in the balance of payments situation, and gradually expand the scale. the
GlassesShop be have a certain basis, through cooperation with the well-known network marketing company, in a variety of marketing channels to obtain a certain improvement, every step of the upgrade can get a few percentage points of growth through in every aspect of improvement on the speed of development to a greater increase. The
GlassesShop analysis of data on various aspects of the 20 foreign competitors, and found that despite the strong opponents, but have their own defects, products, websites and marketing efforts are able to obtain some advantage to occupy part of the market.
two, depth business analysis and improvement of business planning
GlassesShop you project from the end of 2007, began planning the project and carry out detailed market research and business planning and website in May 2008 formally launched, has been successfully operating a year and a half. In a short span of a year and a half, GlassesShop continue to achieve a breakthrough, both in product line development, order growth, customer service and brand building are achieved another breakthrough.
2, analysis of competitors, to know ourselves and battle not wait. (Site size, marketing efforts, SEO performance)
foreign trade B2C Success Stories – GlassesShop
China will become the world largest e-commerce market in 2015
the Shopsimple Tao, following the ultra []
GlassesShop to compensate for the lack of media advertising in Europe and the United States ground vigorously develop the power of the Internet, word of mouth marketing. On a regular basis, through what channels, a lot of soft paper marketing, SNS marketing, video marketing, forum marketing.
3, the depth of customer relationships to maintain, cultivate loyal customers. (Direct marketing through permission-based Email)
GlassesShop you choose the United States and Britain as the main market for the low-cost mass-market product positioning, promotional strategies to low-cost network marketing tools, catalog marketing, supplemented.
GlassesShop in the order to continue to expand on the basis of beginning to build the supply chain and overseas logistics. Set up purchasing centers in Guangzhou and Danyang, in Shanghai, New York and London to set up a logistics point by concentrating a large package to the United States and the United Kingdom (UPS / DHL) delivered to customers (USPS United States Postal Service), split by the local logistics savings half of the cost of shipping.
GlassesShop you project from Nanjing the Elcoteq senior business planning led by Li Peng, the business planning and cooperation between team responsible for this team has developed into the country leading foreign trade online retail sector advisory body, the change team is committed to public service to network business success as the theme for the foreign trade e-commerce, the introduction of books, magazine, industry reports, project promotion, investment financing and exhibition activities. Glasses overseas retail projects, business planning team around the following three basic market research and operational design.
40 strategic resources and the rapid integration of the partner
FaceBook and Marketing Case Study: American Express
looking for market entry point. (Product positioning, the state selected, promotional strategies)
5, high quality customer service philosophy
FaceBook and marketing case: the Banez insurance agency
GlassesShop , pre-operational Nanjing the Elcoteq food trade Minister responsible for Wang Yue, Wang Yue is a foreign trade online sales of physical trade experts, the market continues to research and practice, as well as individuals keen market analysis and an independent steering capability to successfully carry out a number of in-kind trade, foreign trade marketing projects, and have achieved impressive sales performance. Online sales project GlassesShop this different from the ordinary product of the experience of Wang Yue played a very good test the water.
, design scalable, user-friendly and high-performance sites (FaceBook and marketing, website design, product data, special processes and functions)
case: Read Bull
GlassesShop relying on the success of network operators paid in the overseas experience, will pay for the localization of almost able to support the world major currencies and credit cards, debit cards, bank transfer. This alone will bring 20% ??of the business upgrade.
GlassesShop is Nanjing the Elcoteq Information Technology Co., Ltd. established foreign trade emerging B2C e-commerce project, the project is based on the online retail the GlassesShop.com recipe glasses. Nanjing Elcoteq team tireless efforts, GlassesShop have been able to for the North American and European consumers a full range of online recipe glasses, its products and services include single vision (myopia and hyperopia, astigmatism), progressive multifocal dual-light 20/20 office lenses, while providing a variety of high refractive index and staining, discoloration, polarized lenses and lens coating services.
build powerful on-line payment system. (Multi-currency and multi-card support)
e-commerce technology development is built on top of the continued combination of the existing network technology, and emerging new technologies. E-commerce solution to the problem need to be re-combination of existing technology to promote e-commerce businesses, thereby contributing to the emergence of next-generation technologies, power. The level of e-commerce operations by the business planning and execution with the quality of products and services to determine, through the support of the comprehensive leading e-commerce technology.
2, continuous SEO, to gain a competitive advantage at low cost. (Search analysis, team, resources, processes)
good customer service, carry out various promotional. (Call center / customer service / order processing / Complaints / Returns / …)
GlassesShop backed by Danyang Optical industry base, has the advantage of price and country of origin, targeting the rapid development of the foreign formula glasses online retail market, with market capacity and profit margins.
FaceBook and marketing case: PETCO